Episode 319: Sales Funnels: Do We Need Them Or Not? with Ralph Burns and Kasim Aslam
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Find out if a sales funnel is right for your business? The truth is It depends on your business\\u2014and your definition of a sales funnel.
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In the marketing world, there\\u2019s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don\\u2019t even think they\\u2019re necessary at all. On today\\u2019s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.
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Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim?
IN THIS EPISODE YOU\\u2019LL LEARN:
- Which customers, products, and services lend themselves to sales funnels
- What we lose with the iOS 14 update\\u2014and how to get it back
- The key difference between intent-based vs interrupter marketing
- The benefits of letting a customer engage on their own terms
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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Perpetual Fridays on YouTube
- Ep. 304: How to Get Insane Google Smart Shopping ROAS w/Kasim Aslam
- Russell Brunson, inventor of sales funnels
- Traffic & Conversion Summit LIVE
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a review!
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Mentioned in this episode:
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