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Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.

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On today\\u2019s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11\\u2019s Angela Ponsford for another edition of What\\u2019s Working Now? This month\\u2019s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don\\u2019t need to land a Kardashian to get the most bang for your buck.\\xa0

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IN THIS EPISODE YOU\\u2019LL LEARN:

• Why and how to combine your regular ads with branded content
• Advantages of partnering with micro-influencers over big names
• What you need to know about mobile best practices
• 3 key steps to getting conversions through branded content ads

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Wizard Academy
• Branded Content Set-Up Guide (PDF)
• Branded Content: How to Do It Well (PDF)

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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a review!

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