BROADCASTS.com

b'

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.

\\xa0

YouTube is a great diversification strategy, and it\\u2019s definitely going to be the next phase of marketing, but the hosts wouldn\\u2019t recommend it as a place to start.\\xa0

\\xa0

Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience\\u2019s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they\\u2019ve seen in a short period of time. You don\\u2019t want to miss this one.

\\xa0

IN THIS EPISODE YOU\\u2019LL LEARN:

• How to best ask for the click in your creative (and get people off YouTube)
• Why instream skippable ads are best for customer acquisition
• What conversion architecture is and why it\\u2019s important to focus on
• The single best targeting Kasim has experienced on YouTube

\\xa0

\\xa0

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Join us LIVE for Perpetual Fridays
• YouTube Ad Sequencing
• Skippable Instream Ads

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a review!

\\xa0

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Free Audit