Episode 315: Real SEO That Works: How Content Isnt Always King and What to Focus on Instead
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We\\u2019ve heard it\\u2014and said it\\u2014over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today\\u2019s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn\\u2019t actually drive traffic; link building does. And he\\u2019s got the receipts from his leading SEO agency to back up his claims.
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Tyler believes most people don\\u2019t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn\\u2019t what\\u2019s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.
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IN THIS EPISODE YOU\\u2019LL LEARN:
- What one question to ask yourself before you hire an SEO agency
- The different link building types and which ones you really need
- What people keep doing that doesn\\u2019t actually help their Google rankings
- Which hosting platforms Tyler recommends and which ones to avoid
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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Nuclear Networking
- Screaming Frog
- Yoast
- DiviTheme
- WP Rocket (for image compression)
- Directory building
- Ahrefs
- Majestic
- Advanced Web Ranking
- Flywheel
- WP Engine
- EOS
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a review!
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Mentioned in this episode:
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