b'
When it comes to getting traffic for your business, it\\u2019s obviously ideal to have a lot of money to invest in ads. But that\\u2019s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don\\u2019t have extra money for paid advertising just lying around.\\xa0
\\xa0
The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don\\u2019t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It\\u2019s the Law of Reciprocity, and it works.
\\xa0
IN THIS EPISODE YOU\\u2019LL LEARN:
\\xa0
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
\\xa0
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a review!
\\xa0
iTunes not your thing? Find us on Stitcher.
'