EP73: 3 Ways to Use the Facebook Pixel to Create High Converting Ad Campaigns

Published: Nov. 30, 2016, 12:08 a.m.

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Are you confused or frustrated by the Facebook pixel?

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The experts will simplify things and explain the three ways they use the Facebook pixel without any \\u201cscary\\u201d code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.

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IN THIS EPISODE YOU\\u2019LL LEARN:

  • The most important parts of the Facebook pixel so you can master them and put your campaigns on the path to success.
  • The easiest way to use the \\u201cnew\\u201d pixel for tracking, and how you can set it up.\\xa0
  • How telling Facebook what you want will give you important data for scaling your campaign AND will help Facebook show your ad to people who are most likely to opt-in.
  • The six ways you can retarget people on Facebook, and how you can use this to create lookalike audiences as you scale.

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 47: Facebook\\u2019s New Conversion Pixel: What You Need to Know

How to Use Facebook Advertising Pixels to Create High Converting Ad Campaigns

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Show Page Notes

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Thanks so much for joining us this week. Have some feedback you\\u2019d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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