EP69: How to Structure a High-Converting Facebook Campaign

Published: Nov. 1, 2016, 10:54 p.m.

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Have you been wondering about Facebook objectives, ad sets, and split testing?

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Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business. \\xa0

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IN THIS EPISODE YOU\\u2019LL LEARN:

  • Why you should have multiple ad sets.
  • The first thing Molly does when testing a campaign.
  • The audience size \\u201csweet spot\\u201d (\\xab And when to ignore it).
  • How to make your ad\\u2019s social proof add up faster while making managing comments on your ad easier.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

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Show Page Notes

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Thanks so much for joining us this week. Have some feedback you\\u2019d like to share? Leave us a review on iTunes!

Mentioned in this episode:

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