EP66: Creating Content that Converts with Laura Hanly
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Content marketer and author,\\xa0Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel.
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People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this. \\xa0
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IN THIS EPISODE YOU\\u2019LL LEARN:
- How many "touch points" people need before they\'ll make a purchase.
- Laura Hanly\'s three key elements to a successful marketing campaign. \\xa0
- The two different types of content. \\xa0
- How Laura makes content creation less stressful.
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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 30: Ad Targeting: A B2B & B2C Case Study
Find Laura\'s book, Content that Converts, on\\xa0her site or on\\xa0Amazon.
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Press and hold link to visit the page
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Thanks so much for joining us this week. Have some feedback you\\u2019d like to share? Leave us a review on iTunes!
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Mentioned in this episode:
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