EP42: 2 Facebook Campaign Metrics that Drive ROI
In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term.
Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.
IN THIS EPISODE YOU’LL LEARN:
- How to lower your cost-per-click
by increasing relevance score and
click-through-rate.
- The simple (but rarely used) rule
of thumb that can indicate if your ad is going to work in the
long-run (<
- How to use these 2 metrics to make
the necessary changes to your campaign (<
- The “Share to Like” Ratio that
measures the success of your ad campaigns.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 3: Facebook Video Ad Game Plan
Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
Episode 34: 14 Elements of Persuasive Ad Copy
Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes
Episode 40: 4 Facebook Metrics Critical to Your Success
Episode 41: 9 Ways to Increase Landing Page Conversion Rate
Press and hold link to visit the page
Thanks for Listening!