EP296: The Easiest Way to Market Your Business with Dave Gerhardt

Published: March 10, 2021, 12:14 a.m.

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The foundation of marketing isn\\u2019t difficult: sell people stuff they need. As marketers, it\\u2019s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn\\u2019t well known in their industry (yet!). Listen to learn how he created Drift\\u2019s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.

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