EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng
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Running an agency isn\\u2019t always sunshine and rainbows\\u2014sometimes it\\u2019s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he\\u2019s all about user-generated content (even when it feels like it won\\u2019t convert).
RESOURCES MENTIONED IN THIS EPISODENever Split the Difference: Negotiating as if Your Life Depended on It
Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell
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