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Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client\\u2019s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn\\u2019t just work for ecommerce\\u2014it worked for all businesses. In this episode you\\u2019ll learn the 5 levels of prospects and how to identify them to create the right message for each level, the Facebook ad types to run at each level, and the most profitable level to advertise to.

RESOURCES MENTIONED IN THIS EPISODE:

Tier 11 Swipe Files

Episode 17: eCommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns

Episode 63 \\u2013 How Ezra Firestone Sold 84,583 Bottles of Face Cream Using Video Ads

Episode 67 \\u2013 The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68 \\u2013 3 Elements of High-Converting Video Ads [Part 2]

Episode 136 \\u2013 Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus\\u2026 Insights from Facebook\\u2019s NYC Office)

Facebook for Developers: Dynamic Ads

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