EP215: Your Facebook Advertising Questions Answered, Part 1

Published: Aug. 21, 2019, 1:17 a.m.

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We\\u2019re doing things differently in this episode.\\xa0

Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with.

IN THIS EPISODE YOU\\u2019LL LEARN:\\xa0

  • What to know about Facebook\\u2019s campaign budget optimization (CBO) and how to prepare for its official launch in February 2020
  • Molly and Ralph\\u2019s suggestions to get blog visitors to sign up for a consultation\\u2014give away your best content for free, have visitors segment themselves, make it a seamless experience with automation, and use a video sales letter
  • How to test the regular conversion objective versus the value-based conversion objective

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:\\xa0

About Campaign Budget Optimization

About Value Optimization

About Conversion Optimization for Facebook Ads

Train My Traffic Person

Tier 11

Episode 143: Cambridge Analytica: What You Need to Know

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus\\u2026 Insights from Facebook\\u2019s NYC Office)

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