EP212: 3 Essential Tactics Every Facebook Marketer Should Know
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This week we\\u2019re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads.
Molly and Ralph give us the inside scoop on the tests they\\u2019ve been running to experiment with these different strategies, the ROI\\u2019s they\\u2019re getting, and their tips and tricks for amplifying ad success for each.
IN THIS EPISODE YOU\\u2019LL LEARN:
- The problem with asset customization and dynamic creatives: they don\\u2019t aggregate social proof
- How to use a pre-sell article as an instant experience by using it on your landing page
- Why using dynamic product ads with different objectives and large or no audiences are working for cold traffic conversions
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Customize Your Ad Creative for Placements
Bring Brands and Products to Life with Instant Experience
Reach a Broad Audience with Dynamic Ads for Products
Your Complete Guide To Product Catalogs for Facebook Dynamic Ads
Episode 196: Instagram Ads\\u2014What You Should Know
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