EP211: The #1 Reason Why You Can't Scale Your Facebook Ad Campaigns
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Did you know the seasons can affect your ad\\u2019s success?
For example, summer is a triggering consumer event that can make it seem like your ads aren\\u2019t doing as well as they used to, but don\\u2019t be fooled. Seasonality can affect the performance of your ad campaigns (especially if your products aren\\u2019t pool floats)\\u2014but it doesn\\u2019t mean your ads are failing.
In this episode, Ralph and Molly explain why you can\\u2019t be fearful of these financial dips (and the spikes) and the metric mistake that\\u2019s making your ads feel like a failure when they\\u2019re actually doing well.
IN THIS EPISODE YOU\\u2019LL LEARN:
- The reason you might be seeing a dip in CTA\\u2019s and results across Facebook, Google and Youtube ads right now (and why you don\\u2019t need to freak out)
- Why you shouldn\\u2019t turn your ads off if there has only been a decrease in results for less than 7 days\\xa0
- Molly and Ralph\\u2019s money mindsets and why you need a good relationship with money to find success as a media buyer or entrepreneur
- Why it\\u2019s normal to get a lower ROAS as you scale your campaigns
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Episode 106: How Much Can You Afford to Pay to Acquire a Customer?
Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder
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Mentioned in this episode:
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