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Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev.
Even huge businesses aren\\u2019t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors.
IN THIS EPISODE YOU\\u2019LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Use Custom Conversions to Optimize for URL Traffic and Custom Events
Specifications for Facebook Pixel Standard Events
Episode 47: Facebook\\u2019s New Conversion Pixel: What You Need to Know
Episode 95: Facebook\\u2019s New Analytics Dashboard (And Why Your Tracking Is Off)
Episode 108: How Facebook\\u2019s Ad Algorithm Works
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 197: The NEW Facebook Attribution Tool\\u2014All You Need to Know
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Mentioned in this episode:
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