EP209: Here's How Rick Barker Launched Taylor Swift's Music Career on Social
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We know you\\u2019ve heard of Taylor Swift\\u2014but you may not have heard of the person who helped her rise to fame: Rick Barker.
Rick is a music industry legend. He\\u2019s the former manager of Taylor Swift and now teaches everything he\\u2019s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing secrets, how he\\u2019s utilizing paid traffic, and what it was like launching the career of one of the largest pop stars in the world.\\xa0
IN THIS EPISODE YOU\\u2019LL LEARN:
- How Rick landed the job as Taylor Swift\\u2019s manager without any management experience
- Rick\\u2019s strategy of treating each platform (Facebook, Twitter, Instagram, etc.) like its own venue\\xa0
- The 3 content strategies to abide by: talk to your audience, show up every day, and create valuable content
- The right way to ask your warm audience to watch your content and subscribe to your profiles (without asking them to subscribe)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice
The Product Launch Workshop | Jeff Walker
The Music Industry Blueprint Podcast
Rick Barker\\u2019s Music Business University
Episode 112: Music Marketing: How to Grow an Artist\\u2019s Following & Sell More Concert Tickets
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