EP207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know
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This week we\\u2019re talking about one of the most important, and difficult, parts of ad campaigns\\u2014the copy.
In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your campaigns by adding different angles, and why all marketers need to understand the basics of psychology.
IN THIS EPISODE YOU\\u2019LL LEARN:
- Alex\\u2019s copywriting reverse engineering process of defining the features, benefits, pain points, core pain point, and the reason why a consumer hasn\\u2019t been able to solve their pain point(s) in the past
- The 4 emotions to use in your ad copy: nostalgia, history, pride of knowledge, and schadenfreude
- Why you need to be using visuals and video in your ad creative
- The importance of brand guidelines and how to use congruence to lower your acquisition cost
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Ad Copywriting Tutorial: How to Write Ad Copy for Google Adwords, Facebook Ads & Display Campaigns
The 5 Levels of Customer Awareness | Cartoon
The Cosmo Headline Technique for Content Inspiration by Brian Clark
How to Write Magnetic Headlines by Brian Clark
52 Headline Hacks by John Morrow
Episode 205: The Secret to Hooking the Right Customer
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The Tier 11 Copywriting Book List:
Breakthrough Advertising by Eugene Schwartz
Influence: The Psychology of Persuasion by Robert Cialdini
The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams
How to Write a Good Advertisement by Victor Schwab
On Writing Well by William Zinsser
My Life in Advertising and Scientific Advertising Claude C. Hopkins
Tested Advertising Methods (fourth edition) by John Caples