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This week we\\u2019re talking about something in advertising that gets glossed over too often and isn\\u2019t focused on enough. Creating the right hook for the right audience.
One of the most important\\u2014yet forgotten\\u2014elements of a Facebook ad is the hook. In this episode, Ralph and Molly talk about how to create a hook and why it all starts with the customer avatar. They\\u2019ll walk us through their case studies, explain their strategies for deep diving into avatars, and go over the importance of testimonials.
IN THIS EPISODE YOU\\u2019LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Breakthrough Advertising by Eugene M. Schwartz
The Modern Publisher\\u2019s Customer Persona Canvas
The Before & After Grid: 20 Minutes To Boost Your Sales & Marketing Copy
Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
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Mentioned in this episode:
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