EP204: How to Use Marketing Bots in Your Business, with Mary Kathryn Johnson of Messenger Funnels
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Are you still confused on how to use bots to get conversions? Don\\u2019t worry. This week\\u2019s episode will help clear some things up.
In this episode, Molly interviews CEO and Founder of Messenger Funnels Mary Kathryn Johnson. They talk about the common pain points marketers have with bots, why you can\\u2019t approach bots like you do email marketing, and how to turn ordinary marketing into extraordinary conversations.
IN THIS EPISODE YOU\\u2019LL LEARN:
- Why Mary sees less interest in bots in 2019 than there was a few years ago
- What expectations to set for your bots, and what 2 metrics to analyze\\u2014conversions to sales page and sales
- The differences between writing copy for bots vs. for social media campaigns, landing pages, etc. and why you can\\u2019t talk about your product
- Mary\\u2019s bot copywriting formula\\u2014talking about your avatar (not your product), and breaking down an email into 1 sentence, and then into 1 word
- How to take that 1 word and create a back-and-forth conversation between bot and prospect
- The future of bots and the open-app companies developing chatbots outside of platforms
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Smart Passive Income | Pat Flynn
Marketing Rebellion: The Most Human Company Wins
This Is Marketing: You Can\'t Be Seen Until You Learn to See
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Mentioned in this episode:
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