EP202: Merging the Worlds of Facebook, Google, and Amazon Advertising
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Two marketing worlds collide as Ralph talks with returning guest Brett Curry, CEO of OMG Commerce, about marketing on the top ad platforms, like Facebook, Instagram, Youtube, Google, and Amazon.
Based off a shared client, Ralph and Brett have realized just how well Facebook and Instagram ads work with Youtube and Google ads. Ralph has seen a 10x (PLUS!) increase in ad spend and Brett has increased his Google spend to 3x. Their client is seeing a serious ROAS, and in this episode, they\\u2019re going to show us how to get the same results.
IN THIS EPISODE YOU\\u2019LL LEARN:
- What attribution to strive for when using Google, Youtube, Facebook, and Instagram campaigns together
- Why you should use top-level ad platforms (Facebook, Instagram, Youtube) for consumers that aren\\u2019t aware of the problem your product solves
- Why to use an in-market audience, a custom intent audience, an affinity audience, demographic targeting, and contextual targeting\\u2014and when to use all of them
- The 3 questions Brett asks when creating campaigns\\u2014what\\u2019s the nature of the product, what\\u2019s the budget, and what assets do we have access to?
- How Brett approaches cold traffic vs. his retargeted audience
- The foundation of a great cold traffic video campaign\\u201490 to 180 second length, a hook in the first 5 seconds, fast-paced, benefit oriented, testimonials, and a strong call to action
- Who you can and can\\u2019t retarget on Google depending on how long they\\u2019ve viewed a video\\u2014the billable point for different video lengths
- What to know about advertising on Amazon and why marketers are calling it a \\u201cMarketer\\u2019s Dream\\u201d
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
The Ultimate Guide to Google Shopping
Episode 147: The 4 Pillars of Advertising on Google
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Mentioned in this episode:
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