EP200: Are You Still Running Your Facebook Ads Like its 2015? 4 Essential Tips to Get You on Track
b'
Anyone struggling with Facebook advertising right now is probably running their ads like it\\u2019s still 2015.
What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn\\u2019t what works today as we publish Episode 200. In this episode, we focus on getting you back on track and up-to-date with the latest changes and features inside the Facebook ad platform.
IN THIS EPISODE YOU\\u2019LL LEARN:
- The Facebook changes\\u2014after July 2015\\u2014that have continued to get the best results
- Why The Michigan Method\\u2122 doesn\\u2019t work as well as it did in 2016
- The reason why simplification of audiences is essential to Facebook ad success in 2019
- Why the ideal audience size has changed from 400,000\\u20131MM and now 4\\u201340MM
- How separation of placement is triggering \\u201cThe Breakdown Effect\\u201d in your ad campaigns
- The big differences in retargeting audiences today versus 2015 and how engagement audiences are the key
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Measure Results In Ads Manager | The Breakdown Effect
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Episode 198: 5 Facebook Updates You MUST Know Right Now
Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Mentioned in this episode:
'