EP197: The NEW Facebook Attribution Tool: All You Need to Know
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Andrew Tweito is back! And he\'s excited to talk about the brand new Facebook Attribution tool. In this live episode with Molly, you\'ll discover exactly how this powerful\\xa0new tool can help you to achieve the best possible outcomes for your ads on Facebook, Instagram, The Audience Network and Messenger.
In this episode you\'ll discover:
\\u2022 The \'Google Analytics\' of Facebook - a new tools that tells about your audience and assigning credit to certain traffic sources!
\\u2022 Why you should use standard events instead of URL based custom conversions and how to avoid double counting your conversions - refresh pages - 30-50% reduction\\xa0
\\u2022 Which ad platforms are being tracked and why Twitter and LinkedIn aren\'t playing right now (hint: Google Ads Search, Google Ads Display, Bing Ads and Facebook are all in there)
\\u2022 Which "positional attribution model" you should use\\xa0
\\u2022 Why people-based measurement when doing reporting is so critical!
\\u2022 How to do cohort reporting on lookback data for all your ads
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 47: Facebook\\u2019s New Conversion Pixel: What You Need to Know
Episode 95: Facebook\\u2019s New Analytics Dashboard (And Why Your Tracking Is Off)
Episode 108: How Facebook\\u2019s Ad Algorithm Works
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Mentioned in this episode:
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