EP196: Instagram AdsWhat You Should Know
b'
This week\\u2019s topic is Instagram advertising\\u2014should you be advertising on Facebook and Instagram?
Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on both platforms is so important in today\\u2019s marketing world. They also give us all access to screenshots of the backend of some of Ralph\\u2019s client accounts, which can be found in the slides linked below.
IN THIS EPISODE YOU\\u2019LL LEARN:- What "The Breakdown Effect" is and why it so greatly affects your ads
- There are 500 million daily active users on Instagram with an average of 50 minutes spent on the app per day, per user
- How to best leverage Instagram by using videos and optimizing for the \\u201cSwipe up\\u201d action
- Why you shouldn\\u2019t turn ads off of either platform despite their performance\\u2014there\\u2019s a beer metaphor that will explain everything (thanks Mike Rhodes!)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
The Breakdown Effect Check Out on Instagram | Instagram Info Center
Facebook\'s Ad Guide Tier Eleven DigitalMarketer Lab Elite
Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Mentioned in this episode:
'