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An understanding of how Facebook\'s ad delivery system works is essential to mastering the platform.

In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn\'t always win. Here\\u2019s an in-depth explanation of how to win both the Facebook auction and the customer\\u2019s attention.

IN THIS EPISODE YOU\\u2019LL LEARN:

• How the Facebook\\u2019s Ad Auction works
• How Facebook uses their Pacing Feature to get you the best results for your ad goals
• The 3 factors that make up the total value of your Facebook ad\\u2014bidding, estimated action rate, and user value

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Blueprint

Facebook\\u2019s Ad Policy

Facebook\\u2019s Policy on Low Quality or Disruptive Experiences

Avoid Creating Negative Experiences with Ads on Facebook

Pingdom

GTMetrix

tiereleven.com/191

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus\\u2026 Insights from Facebook\\u2019s NYC Office)

Episode 183: How Facebook\\u2019s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

Episode 184: Using Facebook\\u2019s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

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Mentioned in this episode:

Free Audit