EP187: How to Negotiate the Facebook Policy Minefield in 2019

Published: Feb. 5, 2019, 11:53 p.m.

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Facebook\\u2019s advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It\\u2019s important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble.

In this episode, the hosts cover updates to the ad policy to make sure everyone is up to date. They explain how Facebook defines a low-quality ad on their platform, how your landing page can hurt your ad\\u2019s quality, and how to see what ads have a negative user response.

IN THIS EPISODE YOU\\u2019LL LEARN:
  • The 3 components of a Facebook Ad that wins the Facebook Ad Auction (Bid x Estimated Action Rate x User Value)
  • Why a user clicking \\u201cHide All Posts From Advertiser\\u201d or leaving a negative comment is 100x more powerful than a like
  • The 3 reasons Facebook flags an ad as low quality: exaggerated headlines, withholding information, and engagement bait
  • Where to find out why your ad was disapproved by Facebook

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Policy

Edit Campaigns, Ad Sets, or Ads | Facebook Policy

GTmetrix

Pingdom

Tier 11

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus\\u2026 Insights from Facebook\\u2019s NYC Office)

Episode 186: How To Succeed in the Facebook Policy Minefield in 2019

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