EP185: How to Grow a Personal Brand on YouTube

Published: Jan. 23, 2019, 12:39 a.m.

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Is it too late to start a YouTube channel in 2019? Today\\u2019s guest, Sunny Lenarduzzi, is here to assure us that it\\u2019s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media.

Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm.

IN THIS EPISODE YOU\\u2019LL LEARN:

  • How Sunny\\u2019s weekly video content strategy organically grew her brand and positioned her as a social media marketing expert with over 3 million views
  • Sunny\\u2019s 4-Step YouTube Process\\u2014Research, Structure, Optimization, and Distribution
  • The Hot Script Formula of viral YouTube videos\\u2014Hook, Outcome, and Testimonial

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Boss YouTube Channel Checklist

Sunny\\u2019s Website

Sunny on LinkedIn

Sunny on YouTube

Sunny on Instagram

Thanks so much for joining us this week. Want to subscribe to\\xa0Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on\\xa0iTunes and leave us a review!

iTunes not your thing? Find us on\\xa0Spotify,\\xa0Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

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