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If you have been paying attention to Facebook\\u2019s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign.
Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your own campaign.
IN THIS EPISODE YOU\\u2019LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
About Campaign Budget Optimization
Create a split test in Ads Manager
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy
Thanks so much for joining us this week. Want to subscribe to\\xa0Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on\\xa0iTunes and leave us a review!
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Mentioned in this episode:
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