EP180: Looking Back at Facebook Paid Traffic in 2018
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The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2019!
IN THIS EPISODE YOU\\u2019LL LEARN:
- How Cambridge Analytica has changed Facebook and its algorithm, and how you can change your paid traffic strategy to get back that ROI
- Why positivity and user experience should be central to your new year
- How to shape your ads\\u2019 messages to be accepted by Facebook\\xa0
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 143: Cambridge Analytica: What You Need to Know
Thanks so much for joining us this week. Want to subscribe to\\xa0Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on\\xa0iTunes and leave us a review!
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Mentioned in this episode:
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