EP179: Beyond the Click: Using The FSMC Formula to Prevent Follow-up Failure
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Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this \\u201cfollow-up failure.\\u201d
He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion.
In This Episode You\\u2019ll Learn:
- How the FSMC Formula will help you even after you get your leads
- What \\u201cfollow-up failure\\u201d looks like and why you want to prevent it in your business
- An example of the FSMC formula in the wild that will help you shape your own campaign
- How to create contingencies around asking \\u201cif they do X, then we do Y,\\u201d and \\u201cif they don\\u2019t do X, then we do Z\\u201d
- How to differentiate great leads from poor leads using a lead scoring strategy
Mentioned in this episode:
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