EP177: How a Local Contracting Business used Facebook Ads to Earn $1.9 million in Sales in 12 Months
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Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you\\u2019ll find out just how they can turn a local business into a seven-figure company.
Cory Philip, Co-Founder of Gulf Coast Aluminum, has harnessed the power of Facebook advertising to bring in $1.9 million in sales in the last 12 months, with an ad spend of just $29,000, for his Florida-based company.
Cory explains why he allocates more of his ad budget to Facebook than Google AdWords. He then walks us through his advertisement objectives, retargeting strategy, lead capture, and drip sequence.
IN THIS EPISODE YOU\\u2019LL LEARN:
- Why curating ads to promote engagement over conversions may help boost your ROI
- How Facebook\\u2019s demographic change tripled the size of Cory\\u2019s audience, decreased his cost per lead, and increased the volume of leads
- How he uses the video view objective to create an audience based off of the percentage of video viewed, and the ads he then runs to capture leads
- Tips to avoid spending time and/or money on customers that aren\\u2019t ready to convert
Mentioned in this episode:
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