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Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%.

If you listened to last week\\u2019s episode, but still have questions about some of the other campaign objectives, you\\u2019re in luck! (And if you haven\\u2019t listened to last week\\u2019s episode, click here.)

In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they\\u2019ve used for each objective and tell you how to know which objective is right for you.

IN THIS EPISODE YOU\\u2019LL LEARN:

• Which objective to use to increase product awareness
• The different objective needs for larger and smaller businesses
• What conversion rate you should shoot for when using lead generation
• 2 ways to use the Messenger objective

Mentioned in this episode:

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