EP154: Customer Journey: How Long Does It Take to Turn Someone into a Customer?
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If you don\\u2019t know your customer better than they know themselves, your ads are basically shots in the dark.
For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones?
Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns.\\xa0
IN THIS EPISODE YOU\\u2019LL LEARN:
- The average time a lead takes to place their first order and how this impacts the strategy of your ad campaigns.
- Why you shouldn\\u2019t spend more than 70% of your budget on lead gen (\\xab\\xa0and what you should do with the other 30%).
- The ROI on the average campaign (\\xab hint: it\\u2019s not good) and what this means for your campaign as a whole.
Thanks so much for joining us this week. Want to subscribe to\\xa0Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on\\xa0iTunes and leave us a review!
iTunes not your thing? Find us on\\xa0Stitcher\\xa0or at\\xa0DigitalMarketer.com/podcast.
Mentioned in this episode:
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