EP147: The 4 Pillars of Advertising on Google
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If you\\u2019re advertising on Facebook but not on Google, you\\u2019re missing out on a huge opportunity. (Especially if you run a product-based business.)
After all, if someone sees a product they like, what\\u2019s the first thing they\\u2019re going to do? (Hint: Google it.)
Join the experts and guest Brett Curry as they dive into the 4 pillars of advertising on Google so you can leverage Google\\u2019s advertising platform and reach your potential customers. You\\u2019ll learn how to run ads not only on Google\\u2019s search engine, but also on their shopping platform, their display network, and the pre-roll video ads on YouTube.
IN THIS EPISODE YOU\\u2019LL LEARN:
- The 4 pillars that make up the foundation of a successful ad campaign on Google.
- How your Quality Score could get you a bid less than your competitor and still outrank them (\\xab Plus, the 3 elements that makeup Google\\u2019s Quality Score).
- The ad types you want to run first on each of Google\\u2019s properties.
Thanks so much for joining us this week. Want to subscribe to\\xa0Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on\\xa0iTunes and leave us a review!
iTunes not your thing? Find us on\\xa0Stitcher\\xa0or at\\xa0DigitalMarketer.com/podcast.
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