EP140: How to Scale Your Ad Spend (...And Other Questions Live from Traffic & Conversion Summit 2018)
b'
Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!
Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.
IN THIS EPISODE YOU\\u2019LL LEARN:
- What you need to know to scale your ad spend and take your business to the next level.
- The best way to test creatives for multiple ad sets and audiences.
- Why you need to use interest-based targeting (and not just lookalike audiences).
- Learn which new techniques and technologies marketers should be excited about in 2018!
Thanks so much for joining us this week. Want to subscribe to\\xa0Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on\\xa0iTunes and leave us a review!
iTunes not your thing? Find us on\\xa0Stitcher\\xa0or at\\xa0DigitalMarketer.com/podcast.
Mentioned in this episode:
'