EP137: How to Optimize & Scale Your Facebook Ads with Split Tests & Dynamic Creative in 2018
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If you\\u2019re looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative.
Join us as we share guidelines on how to use them, the results and pitfalls we\\u2019ve experienced when testing them, and the great takeaways that lead to scaling campaigns far better and far easier\\u2014all while being Facebook friendly!
You\\u2019ll learn the latest strategies and best practices with using dynamic creative and split tests on Facebook, so your ads don\\u2019t compete against each other and so you can lower your cost per acquisition.
IN THIS EPISODE YOU\\u2019LL LEARN:
- The new tool that lets you effectively split test your Facebook ads on a much smaller budget.
- How we cut our cost per acquisition from $30 to $9 on one Facebook campaign.
- The reason you should continue running a Facebook ad, even if it \\u201closes\\u201d a split test.
Thanks so much for joining us this week. Want to subscribe to\\xa0Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on\\xa0iTunes and leave us a review!
iTunes not your thing? Find us on\\xa0Stitcher\\xa0or at\\xa0DigitalMarketer.com/podcast.
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