EP126: BREAKING: New Facebook Ad Features and How to Leverage Them
b'
The Facebook advertising landscape has changed \\u2014 again.
Join the Perpetual Traffic crew as they give you a pro advertiser\'s view on the new features you should be using and how to use them.
Plus, Keith has an exciting announcement about something he\\u2019s working on with Perry Marshall!
IN THIS EPISODE YOU\\u2019LL LEARN:- Supercharge your Facebook marketing by connecting 750+ tools that can now connect to Facebook Messenger (\\xab Listen up if you use webinar software, CRM\\u2019s, or email software).
- A simple ad objective change that helps to guarantee that your prospects are consuming a piece of pre-engagement content (\\xab This feature has been around for about 6 months, but we\\u2019ve just figured out a profitable way to use it).
- Two new ways (Lowest Cost and Target Cost) to bid on Facebook Ads. Target Cost could be a real game-changer.
Thanks so much for joining us this week. Have some feedback you\\u2019d like to share? Leave us a review on iTunes!
Mentioned in this episode:
'