EP116: Ryan Deiss Breaks Down the Before & After Strategy of Chatbooks Viral Video
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Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the \\u201cBefore and After\\u201d strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.
IN THIS EPISODE YOU\\u2019LL LEARN:- How Chatbooks\\u2019 ad shifts from the Before state to the After state (\\xab use this as inspiration so your audience is open to your marketing message).
- An ingenious way to position a product so customers understand your pricing model.
- The mistake Chatbooks makes on their homepage that\\u2019s hurting their marketing message and how you can avoid doing the same.
Mentioned in this episode:
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