EP114: How Big Brands Spend Their Facebook Ad Dollars Featuring Andrew Foxwell
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Learn how the branding giants do it.
Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew\\u2019s learned from handling over $10 million in ad spend for brands like Grand Ole Opry, so you can apply these tactics in your own business.
IN THIS EPISODE YOU\\u2019LL LEARN:
- A strategy to add to your direct response campaigns to generate more leads and sales (\\xab Hint: It goes on the top of your marketing funnel).
- The simple Facebook attribution tactic, that a lot of people don\\u2019t do, that can make measuring your Facebook campaigns so much easier.
- Why looking at your Facebook objectives can help you avoid an issue at the lower part of your funnel (\\xab This will help you reach different segments of your audience).
Thanks so much for joining us this week. Have some feedback you\\u2019d like to share? Leave us a review on iTunes!
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