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We put it to the test!

Using two identical Facebook campaigns \\u2013 one with Facebook interest targeting expansion and one without \\u2013 Molly set out to see how Facebook interest targeting expansion affects campaigns. Hear Molly\\u2019s process and the impact the feature had, so you can learn the role Facebook targeting expansion plays and if you should be using it in your own Facebook campaigns.

IN THIS EPISODE YOU\\u2019LL LEARN:

• The clear winner of the test and what this means you should be doing now and in the future with the interest targeting expansion feature.
• When not to use the interest targeting expansion option and what to do instead.
• Molly\\u2019s three big takeaways on interest targeting expansion, including how interest targeting expansion can play a role in scaling your Facebook campaign.

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