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How do you build a sustainable relationship with your target market? That\\u2019s the question special guest Kyle Lemaire, Founder and CEO of Indepreneur, set out to answer. What he learned can be profitably applied by any business \\u2013 especially the music industry.

Listen to learn how he took a relatively unknown musician and generated 22,000 Facebook fans in 6 months, sold out two shows in a foreign country they\\u2019d never played, and how you can use his music marketing strategies to successfully run and scale social media and paid traffic campaigns.

• How to create a sustainable business in an industry where the only model before it was to pump hundreds of thousands of dollars into a career (\\xab This will help you avoid being a one-hit wonder).
• How Kyle was able to generate $26,000 in six months for a musician by giving away an album for free (\\xab And how this created more engaged fans moving through the Customer Journey).
• The two-step Facebook ad strategy you can use to break into a market that hasn\\u2019t heard of you yet and generate customers (\\xab This is how he sold out two shows in a country the artist had never played).

Thanks so much for joining us this week. Have some feedback you\\u2019d like to share? Leave us a review on iTunes!

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