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What\\u2019s the Facebook ad auction and how does it impact the success of your ads? We\\u2019ll explain that with guest Drew Tweito, CEO of FunnelBoom.

You\\u2019ll learn the four components that matter most in the auction, three of which you can control directly. Understanding this will help you scale your Facebook campaigns and drive down the cost of your Facebook ad spend.

IN THIS EPISODE YOU\\u2019LL LEARN:

• Why small companies can compete with the Goliaths of the business world when using the Facebook Ad Auction right.
• The forgotten component you need to pay attention to if you want your Facebook ad to be seen by your audience (\\xab this can help reduce your ad spend).
• Different Facebook bidding strategies you can use to win the auction and scale your campaign.

Thanks so much for joining us this week. Have some feedback you\\u2019d like to share? Leave us a review on iTunes!

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