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In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook\\u2019s CBO feature.
As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives.
IN THIS EPISODE YOU\\u2019LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
About Campaign Budget Optimization
Episode 172: How to Make Chatbots Work for Your Business
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Mentioned in this episode:
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