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Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client\'s Facebook ads led to increased traffic and awareness, while their Google ads sealed the deal and closed sales. By understanding the different audiences, product needs, and stages of the customer journey, marketers can strategically create a cohesive, multi-platform advertising campaign that maximizes results.

Chapters:

• 00:00:00 Kickoff: The Power of Cross-Platform Advertising with Kobi
• 00:03:20 Leveraging Data to Optimize Social Media Platforms Choice
• 00:06:19 Analyzing Advertising Shifts and Their Sales Impact
• 00:12:51 How a Product Change Can Boost Customer Acquisition Rapidly
• 00:18:17 Tapping into Google: Traffic & Attribution for High-End Products
• 00:22:23 Risks of Neglecting Top-of-Funnel Marketing in Google Campaigns
• 00:26:20 Strategies to Enhance Conversions and Business Success
• 00:33:01 Overcoming Stakeholder Hesitations: Changing the Narrative
• 00:37:24 The Value of Incremental Ad Investments & Scalability Insights
• 00:42:15 Delving into Activation Ads & Effective Consumer Guidance
• 00:46:36 Revisiting: Enhancing Customer Loyalty with Post-purchase Measures

LINKS AND RESOURCES:

• Tier 11 Application
• Episode 512: The Next Era Of Growth: How To Achieve Full Funnel Excellence Episode 512
• What is Full Funnel Marketing? (And WHY you need it)
• Binet & Field framework
• Indiana Jones - Leap of Faith
• The Law of Inverse Profitability
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a...'