EP091: The Marketing RAMP with Daniel Bussius and Sachin Patel
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Daniel Bussius, CEO of Built by Love, joins the podcast to share his proprietary marketing strategy, RAMP. This method aims at humanizing marketing and helps build brands that maintain lasting relationships with their customers.
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Tune in for an enlightening conversation on how you can improve your conversion rate with integrity.
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Key Takeaways:
[:45] Sachin welcomes Daniel Bussius and asks him to share the story of how he got started in marketing as well as where the marketing RAMP originated from.
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[4:09] Medical claims are a touchy subject, Daniel shares his thoughts on what it means to have integrity and to market to actual human beings.
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[6:10] Does most marketing fail, and if so, why? Daniel underscores the importance and explains the customer\\u2019s journey.
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[11:28] Sixty percent of customers have buyer\\u2019s remorse immediately after they buy a product or service\\u2026 How can you make sure your customers are being delighted?
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[15:02] Common mistakes businesses make in their marketing efforts.
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[18:34] The seven pillars to building a rockstar brand:
- Identify your ideal customer(s)
- Find your brand voice (customer communication style)
- Hone in on your brand pitch (your differentiating factor)
- Journey mapping
- Build your RAMP (Responsive, Automated, Master Plan)
- Set duration
- adding points of customer delight
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[25:50] Daniel shares his best practices for creating customer delight as well as a critical point everyone tends to forget in marketing.
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[30:00] What is pain-point segmentation? Daniel breaks down this critical aspect of having a more human marketing interaction as well as the negative impacts of doing this poorly.
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[35:40] Daniel shares some of his favorite CRM tools depending on size and business orientation.
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[37:16] How is it that brands have failed or forgotten to focus on the human aspect of marketing? Sachin and Daniel share recent customer stories.
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[44:27] Sachin asks a more technical question on how to place a segmenting button \\u2014 Daniel shares more on his expertise and some useful tips.
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[48:08] Sachin thanks today\\u2019s guest for his generosity and insight and signs off until next time.
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Mentioned in this episode
Book: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, by Joey Coleman
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More about your guest
Learn more about Daniel Bussius on LinkedIn and on his website
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More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
sachin@becomeproof.com
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Books by Sachin Patel:
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