EP081: Unleashing Your Marketing Genius with Joe Polish and Sachin Patel from Perfect Practice LIVE 2020
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Today\\u2019s episode is a critically informative session that took place during the Perfect Practice Live Online Experience on Friday, August 28th, 2020 with Joe Polish, the founder of the Genius Network \\u2014 one of the highest level groups for entrepreneurs in the world. Joe has been featured in Inc., Fortune, Forbes, Success, and US News and World Report and has spoken at Stanford University.
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Tune in for some seriously insightful advice on moving the needle of success on your business.
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Key Takeaways:
[:44] Majeed Mogharreban welcomes Joe Polish and Sachin Patel to the Perfect Practice Live Online Experience event stage for a live session.
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[5:35] Joe offers his working definition of a genius, and it\\u2019s not what you\\u2019ve been led to think.
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[8:30] In many professions there is a perception that colleagues can be your competition, Joe shares excerpts from a book as well as a Poker analogy to shed some light on business \\u2014 and personal \\u2014 relationship dynamics.
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[16:00] Do you have the right mechanisms in place? A lot of our audience today may be on the cusp of a seven-figure business, Joe offers his best advice for tackling the challenges and obstacles that usually prevent entrepreneurs from shifting into million-dollar capabilities.
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[24:00] Joe breaks down the critically important difference between selling and marketing as well as the formula to do both the right way: thinking of selling as influence and marketing as storytelling.
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[31:00] You\\u2019re already skilled at what you do, the question becomes how do you convey it in a useful way, in advance, to people that may become your customers?
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[35:51] Marketing has changed, but Joe cautions against overlooking \\u2018older methods.\\u2019 \\u2026 Keep in mind that there is now less noise in people\\u2019s mailboxes! He shares his best tip for meeting a Bigwig: sending a single shoe via uniformed carrier.
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[44:24] Marketing, used ethically, is massive enthusiasm for what you have to offer. Joe helps you get over the \\u2018M\\u2019 word! Listen to this segment for a huge amount of tips and insights starting with don\\u2019t sell stuff that you wouldn\\u2019t sell to your best friend.
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[56:16] Joe opens up on the reasons why he spends so much time, energy and money on charitable work and shares some of the deeply traumatic events that shaped his relationship with addiction, which is a connection disorder.
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[1:00:44] Sachin and his audience wholeheartedly thank Joe for sharing so much of his expertise.
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Mentioned in this episode
Connected: The Joe Polish Story
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Books:
Winning Through Intimidation, by Robert J. Ringer
Your Stand is Your Brand: How Deciding Who to Be (NOT What to Do) Will Revolutionize Your Business, by Patrick Gentempo
The Only Way to Win: How Building Character Drives Higher Achievement and Greater Fulfillment in Business and Life, by Jim Loehr
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More about your guest
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More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
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Books by Sachin Patel:
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