EP077: SEO Tips and Strategies with Stephan Spencer
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Today I have the pleasure of interviewing Stephan Spencer, a renowned SEO expert and friend. If you\\u2019ve ever wondered what exactly SEO is, what it does, and how you can use it to propel your business forward, this show is for you.
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We will define, break down the use, and show you methods you can use to optimize your keywords for better business. But more than that, we\\u2019ll show you how to manage the overwhelm that can come up when tackling new technology and social media. Take your pens and pencils out!
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Key Takeaways:
[:44] Sachin introduces Stephan Spencer and asks him to explain why all of the huge brands (Dior, Quicksilver, Bed Bath & Beyond, etc.) pick him!
[3:35] What is SEO? Stephan breaks it down for the newbies.
[7:20] How does SEO work? Stephan explains what practitioners need to do to get closer to the top.
[9:04] Answering the public is a great tool to drive traffic towards your site if you know how to use it.
[11:20] Stephan breaks down the three attributes of a good keyword.
[14:40] Combine multiple tools for better performance; Stephan shares his screen on video and talks about a few app combos you can use.
[15:50] Answer The Public.
[18:40] Moz Keyword Explorer \\u2014 as well as a note on the importance of checking your assumptions at the door when it comes to keywords.
[22:12] SEMrush + Keyword Gap tool.
[25:40] U.P.S.Y.D. Stephan breaks down the meaning of this acronym, as well as shares a super valuable way to find specific keywords on a website.
[30:05] Google Trends and the need to shift your thinking when it comes to search behaviors on YouTube.
[33:22] Sachin shares his mind-blowing moment from the past half hour: are you a doctor or a practitioner? There is a HUGE keyword difference.
[37:00] It can be overwhelming and you could be feeling inadequate in this space. Sachin and Stephan offer that you shouldn\\u2019t give up: fail fast and iterate.
[39:00] From a \\u2018have to\\u2019 to a \\u2018get to\\u2019 do list\\u2026 Make the overwhelm disappear.
[41:00] Unconscious incompetence and who you can reach out to, to fix it \\u2014 as well as Stephan\\u2019s trick questions to weeding out the BS and finding the best SEO expert fit for you (visit the Stephan Spencer learning center \\u2014 SEO BS detector)
[47:47] Stephan shares a few cautionary tales of people who come to him after a lot of damage was done.
[48:15] Seeing traction can take from four to 12 months; manage your expectations.
[52:31] Optimize old content or optimize new things only? Stephan explains the Linkerati and how they can work to raise your ranking.
[58:00] Stephan breaks down how the process would look like if you called him for services and he advises that you should really be specific about your intention.
[1:02:26] Sachin thanks Stephan for the wealth and depth of the advice he was willing to share.
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Mentioned in this episode
Perfect Practice Live Online Experience
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Stephan\\u2019s resources:
Website Stephan Spencer
Podcast Marketing Speak
Podcast Get yourself optimized
Article Understanding & Explaining A Realistic SEO Timeline
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SEO tools
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More about your guest
Stephan Spencer is an internationally recognized SEO expert, internet entrepreneur, consultant, and professional speaker. He has keynoted and spoken at hundreds of conferences including American Marketing Association (AMA), Shop.org, Internet Retailer, IRCE, and PubCon. He contributes to a number of marketing journals and blogs, including Search Engine Land, CNET, and more. He currently hosts the Marketing Speak and Get Yourself Optimized podcasts, both of which have appeared in the iTunes New and Noteworthy.
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Visit his website to find out more.
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More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
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Books by Sachin Patel:
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Tweetables:
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\\u201cSEO is the opportunity to craft or shape that first impression that people have when they Google you.\\u201d \\u2014 Stephan Spencer
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\\u201cFail fast and iterate.\\u201d \\u2014 Stephan Spencer
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\\u201cThink of it as a \\u2018get to\\u2019 list as opposed to a \\u2018have to\\u2019 D list.\\u201d \\u2014 Stephan Spencer
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