EP054: The State of the Union for Marketing Functional Medicine with Uli Iserloh
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Sachin welcomes a very important guest today, Uli Iserloh, to talk about how to get out of your own head and way to start playing big, the world needs more functional medicine practitioners more than ever, and how you deliver your message it\\u2019s fundamental.
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As a marketing technologist and certified Ontraport/Infusionsoft/Clickfunnels consultant, Uli Iserloh has been advising entrepreneurs and organizations on marketing strategy and marketing technology for over 17 years \\u2014 specializing in building automated marketing systems that position practitioners as the go-to experts in their community.
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After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today\\u2019s Functional Medicine leaders. He\\u2019s also the founder of Big Boost Media, an ebook publisher helping authors create and launch bestselling books, and serves as the COO of the Evolution of Medicine. He\\u2019s on the board of nearly a dozen companies and regularly speaks on marketing automation and technology.
Key takeaways:
[2:30] Marketing is the key to unleashing the value of your clinical training.
[3:10] What is holding practitioners back?
[4:55] Relevant content and frequency.
[6:10] Be where you want to be.
[7:09] An expert has experience and is willing to share it.
[8:45] Mental blocks that hold practitioners back.
[12:01] Big web site vs a microsite.
[13:45] What makes you different?
[15:11] You want people to choose you both consciously and unconsciously.
[16:43] Three things to consider while designing your website.
[18:11] Take action.
[19:16] Social media goes hand-in-hand with your website.
[20:40] Video is the actual currency.
[22:01] How to overcome being on camera?
[22:45] Serve your audience.
[25:23] We grow in our challenges.
[27:27] You are more capable than you give yourself credit for.
[29:18] Functional medicine needs a frontline.
[30:17] Find your platform of choice.
[31:20] Don\\u2019t let social media take over your life.
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Mentioned in this episode:
Learn more about Sachin Patel
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