EP047: Sales for Non-Selling Professionals with Jody Williamson
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Sachin welcomes a special guest to this episode: Jody Williamson, who has extensive experience in sales, management, and training, and helps people in the non-selling professions, and this certainly includes Functional Medicine Practitioners. He assists people in improving their sales in a highly ethical way, giving them the behaviors, attitudes, and techniques to reach their full potential in sales.
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Jody\'s strong belief and conviction is evident in all areas of his business and its successful training programs and consulting engagements. Jody Williamson has done several talks at Genius Network and his energy is positive and contagious. This episode delivers a real tool set for non-selling professionals struggling with the sales aspect of their services.
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Key takeaways:
[2:04] Definition of selling.
[3:37] Non-selling people that have to sell; the stigma of the salesperson.
[6:02] Sales gives to the giver and takes from the taker.
[7:05] Giving value with our services
[7:58] Sell yourself first.
[10:01] The power of journaling
[10:30] It is never about the money.
[11:35] How to help someone with a deflated self-value.
[12:39] It is never the money; it\\u2019s always about the priority.
[14:05] What motivates people to make a change: Pain, fear, pleasure, and curiosity.
[16:11] Selling is not talking.
[17:17] Rule #1: It is unethical to sell someone something they don\\u2019t need.
[17:44] Rule #2: It is unethical to not sell someone something they need.
[21:55] You can\\u2019t possibly sell something that you don\\u2019t believe in.
[22:48] The buying cycle.
[26:17] You should be your ideal consumer.
[28:20] Most common weaknesses in salespeople.
[29:13] The upfront contract.
[32:10] Questions to ask prior to even meeting patients.
[39:30] Verbalizing your biggest challenges.
[44:52] Basic concepts for sales for non-selling professionals
[45:20] Behavior, Attitudes and Techniques
[49:11]\\xa0 Buying vs. investing
[53:35] Ask enough questions.
[54:42] Help patients to discover what their problem is, and this way, build awareness, to later take action on it.
[54:57] Advertise pricings.
[1:01:24] Overcoming the patient\\u2019s skepticism.
[1:05:53] Investing in your peace of mind.
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Mentioned in this episode:
Learn more about Sachin Patel
\\u201cBecome Living Proof,\\u201d Sachin Patel
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The Contrarian Salesperson: A Parable for Non-Traditional Selling, Jody Williamson
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