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When planning how to engage new patients into your practice as well as contacting people that could become referral sources, knowing the fine line between automation and personalization is a must. Sachin Patel guides you step by step from a Facebook post to a live webinar, following different levels of personalized contact even through initially general approaches. Caring about your patients is shown through personal contact that can be started with automation. Listen to this podcast and discover how you can reach out to more patients and make your functional medicine practice grow while changing people’s lives and health

Key takeaways:

[1:50] First thing in the timeline is a Facebook post.

[2:38] Create content using some of your health lifestyle choices.

[3:07] Personal comments and engaging in conversation that results from your posts.

[3:31] Facebook lives that you can put on your calendar weekly.

[4:25] Gather people from your lives into groups.

[5:30] Give people a reason to open up your emails.

[6:02] Invite people to a webinar, live or recorded.

[6:55] Direct mail.

[7:45] Several steps of automation before a very personal live webinar.

[8:21] Taking care of people that become referral sources for your practice.

[11:33] When you are in the business of helping people you need to be able to write personal messages to them.

Mentioned in this episode:

Learn more about  Sachin Patel